
What do you get when a former beauty and bath product junkie becomes fed up with the massive of unused products in her drawer? The answer is Bella IL Fiore, a creative, wearable cosmetic and personal care line, founded by Jennifer Maloy that simplifies your daily routine down to a few key items while maintaining glamorous effects.
In 2000 Maloy and her rocker husband Zac were expecting their first child, and both agreed they wanted to be full time parents. that was when the beauty diva, turned to the growing inventory of random products in her bathroom, and decided to take matters in her own hands. “You name it, and I had it in my bathroom: lotions, potions, scrubs, lip sticks, all unused,” says Maloy. She sought out a chemist who understood her concept, and could help to create her independent beauty vision. A year later Bella Il Fiore was born and won the hearts (and cosmetic bags) of real women and celebrities alike. Hollywood A-listers Amber Valletta, Amy Smart, and Isla Fisher are all fans of Bella’s products.
“Simplicity doesn’t mean sacrificing glamour and quality.” It’s quite the opposite with Bella Beauty. The super-fem line is consistently praised for its rich color formulations, exceptional ingredients and clever packaging. After nearly six years, the Bella collections has grown to include a smattering of must-have beauty essentials such as Kiss Me Now Lip Gloss, Eye Treats, which feature five flattering shadows that will look from day-to-night (a staple for the busy girl) and the jet-setting Travel Face Pallets. Much-loved favorites; Roller Ball Eye Shadows and the luxe Honeysuckle Grapefruit Whipped Body Creme are still available and better than ever. Each product serves up a serious dose of glamour wrapped in over-the-top girly packaging that is portable, user-friendly and fun. That’s the Bella way: simple, easy-to-use glamour that fits chicly in your clutch, cosmetic bag, and life.
Today Bella Il Fiore’s ever expanding line of skin care and cosmetics is sold in fashion-forward boutiques and fine department stores nationwide, including Kitson, Henri Bendel, Marie Mason Apothecary, Ritz Carlton and MyGiftee.com, and has been praised in some of today,s ‘must-read’ glossies including O The Oprah Magazine, Allure, Lucky, Coastal Living and Cosmopolitan.
No Cosmetic collection is complete without Bella.

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